When browsing the Internet, you’ll always encounter the abbreviations “http” and “https.” We often overlook these prefixes when entering or copying website addresses from the search bar. However, does the difference between http and https affect how we access information? Does switching from http to https influence SEO? This article aims to clarify these questions, providing insights into what the https protocol is, how it differs from http, and how to implement it on your website.

What Are the Http and Https Protocols?

Http, which stands for Hypertext Transfer Protocol, facilitates data transfer from a server to a browser, enabling communication between systems and web browsing. However, the data transmitted via this protocol is not encrypted, making it less secure. Http focuses solely on delivering information without ensuring the security of its transmission.

Https, or Hypertext Transfer Protocol Secure, is essentially an enhanced version of http with added security features. It encrypts the data being transferred using an SSL certificate, offering protection during activities like online transactions. This encryption helps prevent unauthorized access to the information being sent.

How Do Http and Https Differ?

The key differences between http and https lie in the security certificates they support: SSL and TLS.

• SSL Certificate: This certificate encrypts information, converting it into a code that unauthorized users cannot decipher if intercepted.
• TLS Certificate: This provides an extra layer of security, focusing on data integrity and authentication to ensure the information remains secure.

Does Switching to Https Affect SEO?

Yes, switching from http to https positively impacts SEO. When https was introduced, Google announced a preference for websites using this secure protocol. This preference stems from users’ inclination toward secure websites, leading to increased trust, higher usage rates, and, consequently, improved traffic and conversions. Websites without SSL certificates are often less trusted by users, which can negatively affect their performance.

Why Should You Switch to the Https Protocol?

Beyond SEO benefits, switching to https is crucial for protecting against cyberattacks that target user information. With the Internet deeply integrated into everyday life—used for banking, sensitive transactions, and personal communication—data breaches can have severe consequences. Ensuring security with https not only safeguards sensitive information but also boosts website traffic and conversions due to increased user trust.

How to Switch from Http to Https: A Step-by-Step Guide

1. Select and Purchase an SSL Certificate.
2. Redirect Http Links to Https.
3. Update Graphics, Internal and External Links, and Redirects.
4. Add the Website to Google Search Console Again.
5. Prepare the robots.txt File.
6. Monitor the Website.

While the process primarily involves updating internal and external links, it can be time-consuming, especially for complex websites.

Summary

If your website handles user data, adopting the https protocol is essential. Users are more likely to trust and use a secure website over a competitor still using the outdated http protocol. Switching to https offers several advantages, including better traffic, higher conversions, and a positive impact on SEO.