Does photo quality affect sales in your store?
The process of developing an online store is a demanding and complex task. It’s crucial to keep in mind that the store should meet the customers’ requirements, be intuitive and transparent. Most of us are visualizers. So, what should you pay attention to when creating your ecommerce? First and foremost – photos or, to be more precise, product photos. In this entry we’ll try to answer one basic question. Does photo quality affect sales in an online store?
Product photos are one of the most effective ways of showing the greatest assets of your goods. Many users first look at the image and only then read the description, so, the better you present your offer, the greater the chance of reaching potential customers. Therefore, we can come to the conclusion that photos are an important part of ecommerce. Attractive photos, graphic layouts and images are the key to online sales.
What photos should you use in product specifications?
Photo quality is the most important element you should keep in mind. Photos should be sharp, without pixels. When cooperating with dropshipping wholesalers, you can’t decide about a photographer that takes particular photos. However, you can ensure that your store doesn’t publish poor quality photos or pictures that don’t present products attractively. The size is another important element you should take into account when choosing pictures. Make sure that graphics are big enough and show entire products. Potential customers love details, so show your products from all possible angles. Depending on your business strategy, find a style that will make you stand out from the crowd and decide if your products should e.g. be shown on a white background. There are no limits when it comes to the way of presenting products.
Whether you are just looking for a new wholesaler to cooperate with or you try to determine the causes why your store doesn’t generate satisfactory sales, focus on the photos and analyze pictures published by the wholesaler. Quality product photos will help you improve sales and encourage customers to choose your offer.